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- <text>
- <title>
- (1980) Up And Away In A Down Year
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1980 Highlights
- </history>
- <link 07889>
- <link 00018>
- <article>
- <source>Time Magazine</source>
- <hdr>
- January 5, 1981
- MAN OF THE YEAR
- Up and Away in a Down Year
- </hdr>
- <body>
- <p> Every politician, of course, is shaped by the distinctive
- nature of a personal past, but few acknowledge the debt so
- readily as Ronald Reagan. TIME invited the President-elect to
- pinpoint the year that was most important in forming his views,
- and after some mulling, he settled on 1932. That was the year he
- turned 21 and went home to Dixon, Ill., a graduate of tiny Eureka
- College near Peoria. Then, after a summer of lifeguarding at
- Lowell Park near Dixon, he found, at radio station WOC in
- Davenport, Iowa, 60 miles away, a chance to get into sports
- announcing. What was the year like for the nation and the young
- man who would one day lead it?
- </p>
- <p> The year 1932 was anything but consistent and even-tempered.
- The one overshadowing constant was the Great Depression: 12
- million workers were jobless, and as the months went by, more
- and more banks, businesses and factories folded up. The year
- slapped a brusque eviction notice on President Herbert Hoover
- and handed New York Governor Franklin D. Roosevelt a ticket to
- what turned into the longest White House tenure in history. It
- awarded triumph to Amelia Earhart as the first woman to match
- Charles A. Lindbergh's feat of a solo flight across the
- Atlantic. 1932 also brought cruel tragedy to Lindbergh and his
- wife: their infant child was kidnaped and murdered--the first
- of the century's repetitious proofs that even heroes are not
- immune to lethal violence.
- </p>
- <p> In Dixon (pop. 10,000) and Davenport (60,000), Americans
- anguished with the Lindberghs, exulted with Earhart and
- fervently argued national politics. The Dixon Evening Telegraph
- came out for Hoover, who took the country, 7,813 to 7,187, on
- Nov. 8.
- </p>
- <p> People testily debated the treatment accorded the so-called
- Bonus Marchers--a plucky contingent of some 20,000 veterans
- who, invading Washington to demand bonus money, got instead an
- official bum's rush from Congress, backed up by troops commanded
- by Army Chief of Staff General Douglas MacArthur. Was that any
- way to treat men who fought in the war? The World War, that is.
- It did not yet own a Roman numeral.
- </p>
- <p> Like Americans everywhere, the local residents of Dixon and
- Davenport fumed and spatted about Prohibition, which brought
- violence even to Davenport: the mysterious shooting and murder
- of Bootleg Kingpin Nick Coin on the street after raids on sub
- rosa saloons.
- </p>
- <p> But most of all, people were talking about the Depression. In
- a poignant cartoon, the Dixon Evening Telegraph memorialized
- dejected workers leaving a steel and wire company carrying their
- lunch buckets home after being laid off. In Davenport the Union
- Bank failed, a year after the American Savings Bank and Trust
- Co., and the John Deere Co. shut down six plants, throwing 716
- men out of work. In surrounding Scott County a monthly average
- of 7,000 persons--10% of the population--were on relief,
- getting beans, flour and potatoes. People were understandably
- riled that Iowa farmers, angered by the low prices they were
- getting at the markets, were dumping milk on the roads. That
- year 38 persons committed suicide in the county, reflecting the
- 42% rise in Iowa's suicides since 1928, the year before the
- crash of the stock market. The most popular song on station WOC
- was Brother, Can You Spare a Dime?
- </p>
- <p> "A job, any job, seemed like the ultimate success," Reagan
- recalls thinking, and the attitude was commonplace. Boys worked
- as store clerks for ten hours a day to earn a dollar. Before
- Reagan got the tryout at WOC that took him by bus weekly from
- Illinois to Iowa through the football season, he considered
- seeking a $12.50 a week post at Montgomery Ward, where his
- father Jack sold shoes. In those days, $12.50 was a good wage:
- at the big new A & P in Dixon, four cans of evaporated milk
- cost $.19; the price of 3 lbs. of coffee was $.49, and 10 lbs.
- of new potatoes went for $.23. For $.75, the Dixon dentists
- would pull a tooth by the "painless method," or so said their
- ads.
- </p>
- <p> Hard times, the wet-dry fuss, national politics--these
- things obsessed Americans all year, but not to the exclusion of
- all else. In Dixon, Davenport and all over, people avidly
- followed sports. Baseball was the game, Babe Ruth the Hero--and
- one who alone would have made the year memorable: flamboyantly
- gesturing toward the centerfield bleachers where he intended to
- hit the home run that would, and did, help the Yankees sweep the
- Cubs in the World Series.
- </p>
- <p> Everybody followed the action on the radio--which everybody
- was talking about more and more. The infant NBC-Red Radio Network
- delivered Amos 'n' Andy into Dixon living rooms at 6 every
- weekday night. Radio was such a captivating novelty that even
- Reagan's maiden effort as sportscaster rated a review in the
- Davenport Democrat and Leader. He narrated--for $5--Iowa's
- loss to Minnesota, 21-6, before some 10,000 spectators who had
- paid $2 to $3 and got rained on. Gushed the critic of Reagan's
- play-by-play: "His crisp account of the muddy struggle sounded
- like a carefully written story of the gridiron goings-on, and
- his quick tongue seemed to be as fast as the plays." As usual,
- Reagan had prepared thoroughly by practicing mock commentary at
- Dixon High scrimmages.
- </p>
- <p> So, despite the many problems, existence was not all grim.
- The luckless lined up for bread and coffee at Newman's garage in
- Dixon, and yet the truth of many a young man's mood was as
- remembered by Lawrence Grove, who hustled popcorn at the park
- where Reagan was a lifeguard. Recalls Grove: "We really had
- little sense of the Depression. We always had a good time."
- Such a time, in Dixon, usually meant a day at the park,
- socializing at Fluf's Confectionary, an $.08 ice cream cone at
- the Prince Ice Cream Castle, roller skating for $.15 at Moose
- Hall, a dance at the Masonic temple or a dinner of jumbo frog
- legs for $.75 at George Papodakis' Manhattan Cafe. Or maybe the
- movies.
- </p>
- <p> No. Above all, the moving pictures. Ronald Reagan was not the
- only one with a secret yen to get onto the silver screen. The
- nation's crush on Hollywood was flowering wildly in 1932; while
- a few would read Ernest Hemingway's new hymn to bullfighting,
- Death in the Afternoon, throngs would dig up the pennies
- necessary to get them in the picture show to see Gary Cooper in
- A Farewell to Arms. As things got worse, film fantasy became
- more and more a handy escape; Red Headed Woman with Jean Harlow,
- Winner Take All with James Cagney and Horse Feathers with the
- Marx brothers. Once, the Dixon theater, which had a three-
- keyboard Barton organ, imported a popular radio entertainer,
- Gene Autry, for a stage appearance. But the town's 1932 movie
- year climaxed with the showing (at the shocking premium evening
- rates of $.50 to $1.50) of Grand Hotel. The stars: Greta Garbo,
- John Barrymore, Joan Crawford, Wallace Beery, Lionel Barrymore.
- </p>
- <p> Now those were names to conjure with, but others were around.
- Winston Churchill, bad boy of British politics, had just put out
- a book titled Amid These Storms about the unhappy drift of the
- democracies. Adolf Hitler was in the vestibules of German power
- and would preempt the inner sanctum come January of the next
- year. Joseph Stalin had the Soviet state in the palm of his
- hand. In sum, all the leaders who would contrive the shape of
- the midcentury world were now on stage--but little noticed.
- </p>
- <p> But the agonized present was enough for the American mind.
- The country's main concern was to stay afloat, if possible, and
- to get ahead, granted the right break. The year handed such a
- break to Ronald Reagan--a regular announcing job early in 1933
- for $100 a month. He was on his way.
- </p>
- <p>-- By Frank Trippett. Reported by Melissa Ludtke Lincoln/
- Dixon and Davenport
- </p>
-
- </body>
- </article>
- </text>
-